Quibi Almost Had an Infuriatingly Worse Name

I must confess, my first thought about Quibi was, "Quibi is a really stupid fucking name." How do you even pronounce it? Is it like, kwih-bee, kwee-bye, kwi-bee? What does Quibi even mean? I still don't know the answer to most of these questions, but thanks to a Wall Street Journal report, I now know that the name...